BASF’s new Product Finder contains more than 800 product lines and an overview of 25 industries and 19 applications, listing all the main BASF products along with matching market criteria. In addition to searching for select products by name, users can also look up products by client industry, basic chemical substance and availability in different countries. Users simply define the desired search parameters, and a list of product lines is then displayed. Each product line comes with a brief description, links for further information and contact details. A search for vitamins for the food industry, for example, will show 21 BASF product lines. The new online application, updated on a continuous basis, also makes BASF products easier to find through popular search engines such as Google and Yahoo.
BASF, the world’s leading chemical company, has a product portfolio ranging from chemicals, plastics and performance products to agricultural products and fine chemicals, as well as oil and gas.