Specialty wraps, food and ambiance

Korean-inspired restaurant B. Bim Asian Eatery, Chicago, Ill., offers marinated meats and “ban chan” sides, sprouts, sesame spinach, kimchi and other goodies in a taco or lettuce wrap. The wraps, along with custom-made bowls of similar tasty ingredients, are B. Bim’s specialty. So when restaurant management sought a new modern “dive bar” look to attract more customers to its thriving eatery, it turned to Graphic Alliance, a Chicago marketing firm specializing in print and digital media—another kind of wrap. And by partnering with Mactac^®, an international manufacturer of large-format printed media located in Stow, Ohio, Graphic Alliance provided a diverse palette of print media options for B. Bim’s restaurant makeover.

The entire B. Bim menu, printed in Mactac’s REBEL^™ multi-print media with ColorGard^™ digital overlaminate, covered one wall of the updated restaurant. A high-impact wall mural of the Chicago skyline came to life in ROODLE^™, designed for removable graphics printed to the edge of the media. RoughRap^™ wall wrap is made of 2.1 mill gloss white high-performance vinyl used for brick walls and rough-textured surfaces. When paired with Permacolor^® RAYZor^™ overlaminate, it made messaging on the restaurant’s interior brick walls pop. WindowVIEW^® cling showcased B. Bim’s menu items in living color on the exterior windows, beckoning passersby.

The overall look features brick, glass and clean open space with a touch of Korean language in wall graphics, and intriguing and colorful Korean-inspired dishes advertising a taste of the exotic.