TEXTILES.ORG
Avery Dennison® Graphics Solutions has announced a new partnership with West Coast Customs through which all graphics or car wraps created during the 2013 season of “West Coast Customs,” the new Fox Sports television series, will feature top-of-the-line Avery Dennison vehicle wrap films and overlaminates.
“Color change and vehicle wraps are growing in popularity, and our partnership with West Coast Customs is a great opportunity to reach out to customizers, restylers and consumers,” said Meghan Lagoni, marketing manager, Avery Dennison Graphics Solutions. “This year, millions of viewers will see how vinyl film can be used to transform and personalize a vehicle. We can’t wait to see what the West Coast Customs team will create with Avery Dennison wrap films.”
Avery Dennison MPI 1005 Supercast Easy Apply RS™ is a digitally printable film that is valued by graphics and car wrap installers because it is repositionable and slideable, making application easy. Colors pop on Avery Dennison’s digital films to create dynamic personalized designs for car wraps.
A key advantage of a wrap is that it can be easily removed if an individual decides to change the color or graphics. The original paint on the vehicle will look virtually the same as the day the wrap was installed. A car wrap can also be more affordable than a custom paint job and easier to maintain.
Avery Dennison Supreme Wrapping Films are available in 49 colors including carbon fiber, gloss and matte finishes and brushed metallic colors. Supreme Wrapping Films can be mixed and matched to create full or partial wraps with a finish similar to paint for cars, trucks or motorcycles.
“West Coast Customs” will air on Sunday nights at 5 p.m. (EDT) on Fox Sports beginning June 9. Avery Dennison digital products, including MPI 2611 Wall Film, were used to create new graphics for the set’s floor and walls.