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From Mar. 22-26, Fira de Barcelona’s Gran Via exhibition center will host the twelfth edition of the leading show for the graphic arts industry in Spain and Portugal. This is a key event for finding technological solutions and products to respond to the new needs of graphic communication users. Given the range of exhibits and educational activities, this Graphispag will be a starting point for companies to face the immediate future through innovation. More than 40,000 trade visitors are expected to attend.
“With technology, with service, with specialization, with company alliances, with greater knowledge of clients’ needs, with professional management, with new products, with internationalization … innovation in the graphics sector can be applied from multiple sides but, beforehand, each company has to analyze its strong and weak points in order to determine how to be better,” the president of Graphispag 2011, Miquel Heredia, summarizes the practical focus of this year’s show. The objectives of Graphispag 2011 are to show the latest graphic technology and help companies to make this reflection in order to prepare to compete in a new setting where online channels predominate and where graphic products have to provide more value added.
Opportunities for growth
Graphispag is also organizing a Congress and different side events on applications, technology, trends, new markets and business possibilities for graphic products in the Internet era. At “Opportunities for growth in the graphics industry,” international experts Frank Cost, professor at the College of Imaging Arts and Sciences at the Rochester Institute of Technology (USA), and Laurel Brunner, consultant in technology and the environment for the graphics and publishing industry (United Kingdom) will explain how graphics companies from other countries are preparing, identify the applications of printing at its peak and provide some key advice to investing in them.
Other sessions of the Graphispag Congress will present business opportunities in specialities such as printing in packaging, small and wide format digital printing, advertising, periodical publications, the publishing market, textbooks and the creation of digital contents. Experts will recommend how to market new graphic products and services from the analysis of market trends, knowledge of user demands and success stories of companies in the sector.