Filter Icon
  • All Articles
  • ! Без рубрики
  • 1
  • 10 pachka
  • 2
  • 5
  • 6
  • 8
  • asian brides
  • asian dating
  • asian dating and marrige
  • asian women dating
  • Awards
  • beautiful women
  • best brides
  • Best Countries To Meet A Wife
  • Best Country To Find A Wife
  • best dating reviews
  • best dating sites
  • best interracial dating apps
  • best interracial dating sites
  • best mail order brides
  • Best Mail Order Brides Websites
  • Best Reviewed Dating Sites
  • best senior dating sites
  • Best Website To Find Women
  • blog
  • Bookkeeping
  • bride catalogs
  • brides
  • bukmacherzy legalni
  • Bukmacherzy Legalni w Polsce
  • Business
  • buy a bride online
  • casyno
  • chinese dating sites
  • chinese wife dating
  • chinese women dating
  • Conference
  • dating
  • Dating A Foreigner
  • Dating Agencies In Ukraine
  • Dating Asian Women
  • dating critic
  • Dating Foreign Women
  • dating over 40
  • dating reviews
  • dating sites
  • Dating Sites International
  • dating sites online
  • Dating Someone From A Different Country
  • Dating Tips
  • dating tips for men
  • dating, sex
  • dj tools guide
  • Dll
  • Download Stock Firmware
  • Driver Updater Software
  • Education
  • Expo News
  • Extentions Info
  • Fall In Love With Someone You Don't Share A Common Language
  • Feature
  • filipino brides
  • filipino women for marriage
  • find a bride
  • find a bride online
  • Find A Woman To Date
  • find brides online
  • FinTech
  • Firmware Download
  • foreign wife dating
  • Forex Trading
  • Game Emulator Roms For Android
  • ggbet
  • hookup sites
  • hot women
  • How Much Is A Russian Mail Order Bride
  • How To Date Someone Internationally
  • How To Have A Small Wedding
  • Industrial Fabrics Foundation
  • Install Drivers
  • Internet Bride
  • interracial dating
  • japanese brides
  • japanese mail order bride sites
  • japanese women
  • kasyno
  • klen
  • latin brides
  • latin dating sites
  • latin mail order brides
  • latin mail order wives
  • latin wife dating
  • latin wives
  • mail order bride
  • mail order bride services
  • mail order bride usa
  • Mail Order Brides
  • mail order brides catalog
  • mail order brides dating
  • mail order brides for sale
  • mail order brides pricing
  • mail order brides usa
  • mail order wife
  • mail order wives
  • Mailorder Brides Cost
  • Markets
  • Marriage Certificate Requirements
  • Marriage Certificate Versus Marriage License
  • meet brides online
  • meet mature women online
  • Meet Single Women
  • meet women
  • Meeting Russian Women
  • News
  • news, relatipnshop
  • online brides
  • online dating
  • online dating sites
  • order a bride online
  • order a wife onine
  • Overseas Long Distance Relationship
  • Pokemon Emerald Free Downloads
  • polish mail order wives
  • Press Release
  • Pretty Latina Girls
  • Products
  • senior dating
  • sex chat
  • sex sites
  • Should A Guy Pay On The First Date
  • Single Frauen Treffen
  • Single Women Dating
  • Single Women For Marriage
  • singles
  • singles dating sites
  • Software development
  • Standards And Expectations In Relationships
  • Successful Interracial Marriages
  • sugar daddy sites
  • Swatches
  • thai mail order wives
  • Ucategorized
  • Ukrainian Women Characteristics
  • Uncategorized
  • Uncategorized1
  • uncategorized4
  • vit
  • What's New?
  • Where To Find Single Women
  • whiskey reviews
  • wife finder
  • Windows
  • women for marriage
  • Агробизнес
  • Финтех
  • This page was printed from

    Establishing a sound business plan

    Management | August 31, 2009 | By:

    Dwight Eisenhower, when contemplating the plan for the invasion of Normandy and northwest Europe during World War II, said, “Plans are nothing. Planning is everything.” His view was that while both are necessary, plans are nothing but static documents, yet planning is a responsive and dynamic action that brings focus to uncertainty.

    In business, planning is just as vital, especially when things are rapidly changing and the economy seems to be in constant flux. With the market in less-than-perfect shape and so much uncertainty in the air, many business owners forego the discipline of establishing a business plan under the assumption that it is a waste of time. This is a mistake. The most essential reason to write a business plan isn’t to set a course of action, but to provide a management tool to use in the present and the future.

    Business planning is fraught with misconceptions. The biggest is assuming that the planning process needs to be complicated and burdensome. A sound business plan only needs to address four questions:

    Where are we?

    The plan should clearly define the financial, environmental and market realities facing the business. This should not be addressed in overly technical language, but rather with straightforward words that define the health of the business and its competitive position. Someone reading this section of the plan should understand the strengths and weaknesses of the business and have a sense of the company’s potential given the current reality.

    Where are we going?

    The plan should spell out what the organization wants to accomplish in the coming years. This section is a statement of business aspiration, balanced by the reality set forth in section I of the plan. It is foolish, for example, to state an aspiratin that is no more than a pipe dream—aspirations need to be tied to reality. This section of the plan allows the reader to understand the potential of the business based on three factors:

    • Financial: Why should one invest in us?
    • External: Why should clients and prospects do businesses with us?
    • Internal: Why should employees work here?

    How will we get there?

    The plan should set forth the tasks that are non-negotiable to achieve success. This section not only defines a critical path for the business, but it identifies the important but non-essential objectives. By doing this, leaders define where they are willing to fail in order to secure the critical path, such as delaying a product launch in order to achieve bottom-line results. After reading this section of the plan, the reader should know what keeps the owners of the business up at night and what lengths they are willing to go for a good night’s sleep.

    Are we on track?

    The plan needs to define what success looks like, who is accountable for which measure, when measurements will be taken, and the corrective actions to be taken in the event of a deviation from the plan. The plan should be referenced and amended regularly. This section should flow directly into the formulation of team and individual goal documents.

    During uncertain times, clients, prospects and employees need to receive heightened levels of information. The business plan provides an excellent communication tool and sets forth a clear path of action—generating confidence in the business, its leaders and the planning.

    John Baker is the author of “READY Thinking—Primed For Change.” As a leadership expert, speaker and founder of READY Thinking LLC, Baker has helped hundreds of organizations achieve success by adopting a practical framework of thinking during times of change and opportunity. He has over 20 years experience as a senior executive with companies including American Express and Ameriprise Financial, specializing in sales, client loyalty and customer service.

    Share this Story

    Leave a Reply