TEXTILES.ORG
By Barb Ernster
Eventscape Inc. has developed an international reputation for incorporating trendsetting designs into customized landmark structures, merging branding and architecture in bold new ways. The company creates 3-D, visually appealing environments with custom-made frames; cladding and tensile structures; and special features for architectural, retail, hospitality, exhibit, and event applications. It utilizes fabrics, polycarbonates, PVC’s, and other substrates in its structures, and for printing graphics.
The Toronto, Ont.-based company, founded in 1993, relies on a multi-disciplinary team of architects, engineers, industrial interior and graphic designers, fabricators, and other material specialists who serve clients worldwide. “We draw from all areas of design knowledge and love the challenge of working with the designer’s dream and our creative team to produce reality, using the most advanced technologies,” says president Gareth Brennan.
Brennan adds that architecture and branding are increasingly working together to develop spaces that can truly communicate a company’s brand. Clients are seeking designs that can be taken down and moved to new locations or reused in new designs. These pop-up environments are particularly attractive to retailers because they can capitalize on a design for several months or a year, and change as often as needed. They don’t have to commit to permanent walls and spaces that limit their creative scope, says Brennan.
“Retailers are realizing that more modular, knock-down environments make sense. We offer designers and retailers the ability to create 3-D environments and visual experiences utilizing lightweight textiles and graphics, and modular aluminum frames, that would not be possible using traditional building techniques and materials,” says Brennan. “You’re giving these structures an infinite life by simply re-skinning them with new graphics. There’s a heavily weighted green aspect to what we do day in and day out. Most of the materials we work with are recycled.”
The company has won numerous industry awards. Most recently, it was among the 2008 International Achievement Award winners for its stunning work at the Hudson Bay Company’s Olympic Store in Toronto, Canada.
Another notable project is the first Michelin brand corporate retail store in North America, located in Greenville, S.C. The unusual project features printed polycarbonate graphic walls and a printed fabric tire track with integrated fiber optic lights framing the storefront.
Eventscape is currently developing more structures for outdoors.