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    Trends in the fabric graphics market

    Uncategorized | | By:

    In July 2009, IFAI conducted a fabric graphics climate survey of U.S. and Canadian fabric graphics suppliers and end product manufacturers. Survey results show a more competitive environment in 2009 caused by reduced expenditures and budgets in the corporate market, a continued slow economy and slow market growth, and an increased presence of low-cost products from Asia.


    Trend: Increase in green fabric and technology

    Impact: Increase in production and sales of recycled fabrics change in marketing strategies and product offerings, growth in 2010

    Trend: Increase in use of fabric for indoor advertising

    Impact: Increase in sales

    Trend:Increase in printed canopies

    Impact: Increase in sales

    Trend: More low-cost printed fabrics from Asia

    Impact: Decline in sales and profit margins; decline in production of U.S. printed textiles

    Trend: Migration to lower-priced fabric products

    Impact: Lower margins

    Trend: Quality issues due to usage of low cost fabrics

    Impact: Customer complaints about poor quality increasing

    Trend: Decrease in PVC-laminated products

    Impact: More polyester products

    Trend: Introduction of new inks

    Impact: Potentially reduces print costs; helps grow the digital market

    End product manufacturers

    Trend: Decline in money available for advertising

    Impact: Decline in revenue from ad programs

    Trend: Poor economy

    Impact: Decrease in customers/sales revenues

    Trend: Wider width product

    Impact: Increased sales opportunities

    Trend: Increase in use of green and recycled fabrics

    Impact: Increased sales opportunities

    Trend: Increase in demand for shorter production cycles

    Impact: Increase in growth of digital print textile market

    Trend: Increase in demand for greater design variety

    Impact: Greater sales opportunities; helps digital print market

    Trend: Corporations downsizing; reducing budgets

    Impact: Decreased sales to corporate market; less profit

    Jeff Rasmussen is IFAI market research manager.

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