Tips for tapping the entertainment market

By Barb Ernster

Breaking into the entertainment industry is often by chance. Here are some tips for proactively tapping the market.

Research companies, set designers and directors of photography who do work for theater and film productions. Find out what they need and what you can offer.

Read film and entertainment trade journals to find out about current projects in your area. Advertise in those publications.

Focus on what you do best and invest in that area of specialty. Learn what new technologies are serving that specialty.

Don’t overlook meetings and conventions, which often bring in big-name artists for entertainment.

Be honest about what you can and cannot do, but establish reliable partnerships and harness your creativity.

Barb Ernster is a freelance writer based in St. Paul, Minn.