Social media tips from the pros

Source: Awareness Inc.

• Find what excites your customers and then build your community around that “point of enthusiasm.”
• Build a blog that emphasizes the human side of your business.
• Business doesn’t operate in a vacuum, and neither should your blog. Use it to respond to relevant events in the world around you.
• To drive traffic to your own site, leave comments in other relevant communities highlighting your expertise and authenticity.