Marketing – Page 9 – Specialty Fabrics Review

Composites allow creation of custom materials for unusual applications

June 1, 2008 | Feature, Management, Marketing

It sounds like science fiction: portable airport hangars supported by columns of air, paper that conducts electricity and synthetic mother-of-pearl that can be bent without breaking. We have now entered The Matrix, but don’t expect to see Keanu Reeves in a black coat defying gravity and leading a …

Positive strategies create competitive businesses

May 1, 2008 | Marketing

They cut your profits, bid for your jobs and entice your best customers with special deals and useless gimmicks. Those Other Guys. Whether your head-to-head competitors do business across town or across the ocean, their successes can bring you anxious days and sleepless nights if they’re coming at…

Rosania takes a risk to expand products and improve processes

May 1, 2008 | Advanced Textiles, Feature, Management, Marketing, Perspective

Sometimes the greatest risk and greatest opportunity for a company is in daring to imagine a different way of doing business. By Sigrid Tornquist “It’s easy to talk about change. It’s much more difficult to implement it,” says Robert Rosania, IFM, CPP, and CEO of Ehmke Manufacturing Co. Inc.…

Tailor your Web presence to bring in customers

March 1, 2008 | Marketing

Stephen Sibbald’s 15-year-old nephew washed boats for his uncle one summer, but he really wanted to work on the computer. Sibbald made him a deal: One boat-washing day earned one computer day. By the end of the summer, Scottie’s Canvas & Marine Outfitters in Fort Myers, Fla., had a Web site …

IFAI Expo Americas 2010: Grow your business with product innovation

January 1, 1970 | Industry News, Marketing

Compiled by Galynn Nordstrom, Janet Preus, Chris Tschida and Susan Niemi Dennis Paris of Tangerine Strategies LLC, business and marketing consultants, defines new product development as the creation of a product that will generate value for your customers vs. the competition. Revolutionary products …

IFAI Expo Americas 2010: Social media opportunities