Marketing – Page 2 – Specialty Fabrics Review

Global expansion

May 1, 2014 | Feature, Marketing

Practical advice from an expert on how to get started selling your products and services internationally. By James Chan, Ph.D You don’t have to be a big company to do business internationally. What you need to succeed are high-quality, niche products or services, management commitment and good…

Solutions in motion

January 1, 2014 | Awnings & Shades, Feature, Marketing, Perspective, Tents

“Make your customers remember you. Make them laugh—but don’t be a salesman,” says Andy Moon, CEO of Baraboo Tent & Awning, Baraboo, Wis. “It’s your presence that makes an impression. Be a problem solver and help your customers out.” Moon grew up in and around the custom awning, c…

Design and branding

November 1, 2013 | Awnings & Shades, Fabric Structures, Feature, Marketing

Awnings have long been an effective way to brand a business, but other kinds of shade structures are emerging as an additional option, especially when organizations understand that branding isn’t only about company colors and logos. Shade structures can be a creative option to communicate branding…

Fabric graphics in “outer space”

September 1, 2013 | Feature, Graphics, Marketing, Markets

Fabric graphics: charting new territory—and new opportunities in the exterior marketplace. By Janice Kleinschmidt “Take it outside” is a command that supposedly many tavern owners have barked when customers get riled at each other and start misbehaving. But these days it could just mean those …

Miller Weldmaster scores an ‘E’ for exports

July 1, 2013 | Industry News, Marketing

Miller Weldmaster scores an ‘E’ for exports Miller Weldmaster scores an ‘E’ for exports The Presidential “E” Awards for Exports are the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports. U.S. Act…

European nonwoven production growth

July 1, 2013 | Industry News, Marketing, Markets

EDANA, the international association of nonwoven industries, delivered its European annual statistics on nonwoven production and deliveries for 2012, and the news was better than predicted. Overall growth of 2.2 percent occurred, despite friction and crises within the European Union. Total deliverie…

European textile exports increasing—outside EU

July 1, 2013 | Industry News, Marketing, Markets

The eurozone crisis and fiscal belt-tightening by European Union (EU) governments are decreasing demand for European textiles and clothing within the EU, according to Textile Outlook International (Issue No. 161), a report from Textiles Intelligence. The latest data show EU textiles and clothing exp…

Breaking ground in Africa

July 1, 2013 | Marketing, Tents

A big, wide-open market equals growth opportunity for the tent business. By Barb Ernster Having grown up in Uganda until age seven, Nick Lavy, managing director at Röder UK Ltd., says, “There’s something about the lure of Africa that brings you back. It gets in your blood.” Fr…

INDA, EDANA join forces

July 1, 2013 | Industry News, Marketing, Markets

Global nonwovens associations to promote free and fair trade. Two global nonwovens associations, EDANA (Brussels, Belgium) and INDA (Cary, N.C., U.S.A.) have announced that they are joining efforts to promote the free and fair trade of nonwovens globally, starting with an active role in the upcoming…

NCTO, NTA, AMTAC merge

June 1, 2013 | Industry News, Marketing, Markets

Three key textile trade associations unite for a stronger voice in Washington. The boards of the National Council of Textile Organizations (NCTO), the National Textile Association (NTA) and the American Manufacturing Trade Action Coalition (AMTAC) have announced that their respective organizations w…

Category: Marketing

Global expansion

Solutions in motion

Design and branding

Fabric graphics in “outer space”

Miller Weldmaster scores an ‘E’ for exports

European nonwoven production growth

European textile exports increasing—outside EU

Breaking ground in Africa

INDA, EDANA join forces

NCTO, NTA, AMTAC merge