eCommerce websites are extremely competitive, and attracting the right customers is essential. If your customers must go through a lot of steps or have an unpleasant experience when they navigate they’ll leave your site before they can make an order. The good reason is that these design mistakes are simple to avoid by planning properly and understanding how users will navigate through your website.
One of the biggest design errors that people make is not using high-quality images on their product pages. A bad image can destroy the entire sales opportunity of your website. This is why you should use a professional photographer for your product images and ensure that your images are large enough to showcase the details of your products.
Another mistake people make is not creating uniform layouts of pages. The different layouts of pages could cause confusion for users, and also make the website appear unorganized. It is essential to develop an outline of the design, and ensure that every page follows the same pattern.
Lastly, people often neglect to include contact details on their ecommerce websites. This is a big mistake as it can make the website seem unprofessional and could cause potential buyers to be skeptical of the business. It is important to have your contact information easily accessible spot on your website so that customers know where to go if they have any questions.
Avoiding these mistakes in e-commerce will result in improved customer service and increased sales. By following these easy tips to ensure that your ecommerce website is user-friendly and effective at making customers out of visitors.
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