Questions to ask before you invest in grand format printing

Eight questions to ask when considering the investment in grand format printing.

By Maura Keller

• What market segment do we reach with ourcurrent equipment and product offering?
• What is the ROI on the investmentof wide or grand format printers andother required equipment?
• By incorporating this printer/output intothe workplace, what markets or avenueswill it open?
• What other pieces of equipment will beneeded to properly finish the output forthese market segments?
• What substrates are available for printingon this equipment?
• Do we have the right staff and business modelfor the market?
• If we are known for producing high-end photos,do we have the clientele to get into this market?
• Do we have the right equipment and personnelto sew different types of fabrics?

Maura Keller is a freelance writer based in Plymouth, Minn.